Register a trademark

BIMI trademarks: Which regions approve their registration?

Brand Indicators for Message Identification (BIMI) trademarks enable the standard, which offers a unique opportunity to enhance your company’s visibility and credibility in email communications. This is done by displaying a verified logo next to emails in recipient inboxes. To qualify – your business’s logo must be officially trademarked in one of the recognized regions. Below, you’ll find the starting points to securing BIMI trademarks in these regions.

BIMI trademarks: Logo registration regions

Asia

India (IN)
Office of the Controller General of Patents, Designs & Trade Marks Department for Promotion of Industry and Internal Trade Ministry of Commerce & Industry, Government of India

Japan (JP)
Japan Trademark Office

South Korea (KR)
Korean Intellectual Property Office


Asia-Pacific

Australia (AU)
IP Australia

New Zealand (NZ)
Intellectual Property Office of New Zealand (IPONZ) Ministry of Business, Innovation and Employment


Europe

Benelux (BX)
Benelux Office for Intellectual Property (a triad of 3 nations: Belgium, the Netherlands, and Luxembourg)

Denmark (DK)
Danish Patent and Trademark Office Ministry of Industry, Business and Financial Affairs

European Union (EU)
European Union Intellectual Property Office

France (FR)
French Patent and Trademark Office (INPI)

Germany (DE)
Deutsches Patentund Markenamt

Spain (ES)
Oficina Española de Patentes y Marcas

Sweden (SE)
Swedish Intellectual Property Office (PRV)

Switzerland (CH)
Swiss Federal Institute of Intellectual Property

United Kingdom (GB)
UK Intellectual Property Office


North America

Canada (CA)
Canadian Intellectual Property Office

United States (US)
United States Patent and Trademark Office (USPTO)


South America

Brazil (BR)
Brazilian National Institute of Industrial Property

FAQs

Does my company need a trademark to qualify?

Yes, a registered trademark is required to qualify for BIMI. Your organization’s logo must be trademarked in one of the regions listed above to meet its requirements.

Can my business use multiple domains and logos?

BIMI trademarks support the use of multiple domains but allow only one logo. Separate logos require their own trademark registrations.

How can my organization get a VMC without a trademark?

Government organizations can get a VMC without a trademark by providing documentation of government authorization for their logo.

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