BIMI trademarks: Which regions approve their registration?

To activate Brand Indicators for Message Identification (BIMI), your organization might need a registered trademark in an approved region. BIMI trademarks allow your verified logo to appear next to authenticated emails, enhancing visibility, trust, and email deliverability while helping block phishing and spoofing attempts.

Explore where to register BIMI trademarks, or start building brand trust in inboxes today by meeting with one of our experts to learn more about BIMI records.

BIMI trademarks: Logo registration regions

Asia

India (IN)
Office of the Controller General of Patents, Designs & Trade Marks Department for Promotion of Industry and Internal Trade Ministry of Commerce & Industry, Government of India

Japan (JP)
Japan Trademark Office

South Korea (KR)
Korean Intellectual Property Office

Asia-Pacific

Australia (AU)
IP Australia

New Zealand (NZ)
Intellectual Property Office of New Zealand (IPONZ) Ministry of Business, Innovation and Employment

Europe

Benelux (BX)
Benelux Office for Intellectual Property (a triad of 3 nations: Belgium, the Netherlands, and Luxembourg)

Denmark (DK)
Danish Patent and Trademark Office Ministry of Industry, Business and Financial Affairs

European Union (EU)
European Union Intellectual Property Office

France (FR)
French Patent and Trademark Office (INPI)

Germany (DE)
Deutsches Patentund Markenamt

Spain (ES)
Oficina Española de Patentes y Marcas

Sweden (SE)
Swedish Intellectual Property Office (PRV)

Switzerland (CH)
Swiss Federal Institute of Intellectual Property

United Kingdom (GB)
UK Intellectual Property Office

North America

Canada (CA)
Canadian Intellectual Property Office

United States (US)
United States Patent and Trademark Office (USPTO)

South America

Brazil (BR)
Brazilian National Institute of Industrial Property

BIMI trademarks FAQs

Does my company need a trademark to qualify?

No, your company doesn’t always need a trademark to qualify for BIMI email authentication. While Verified Mark Certificates (VMCs) require a registered trademark for your logo, some email clients now support Certification Mark Certificates (CMCs), which don’t require trademark registration for BIMI records.

Can my business use multiple domains and logos?

Yes – your business can use multiple domains, and you can now also have multiple logos within the same domain, thanks to the new BIMI local-part selector (lps) tag. As long as your domain meets BIMI and DMARC requirements, the lps tag lets you display different logos for different sender addresses.

How can my organization get a VMC without a trademark?

Your organization can get a Verified Mark Certificate (VMC) without BIMI trademarks if you qualify under alternative verification methods. For example, government entities can provide official documentation authorizing the use of their logo.