Sendmarc & Obscure Technologies partner to strengthen email security

Cyberthreats are constantly becoming more sophisticated, and email remains a prime target for malicious actors, with a shocking 91% of cybercrimes starting with email attacks. While a traditional Secure Email Gateway (SEG) includes features like anti-Spam, which offers some internal protection, it often leaves external stakeholders vulnerable to impersonation attacks, potentially leading to significant consequences.

That's why we're thrilled to announce our new partnership with Obscure Technologies, a leading distributor with a nine-year track record of helping MSPs and Value-Added Resellers (VARs) enhance email security. Together, we're committed to building a strong email security environment and making the Internet a safer place.

A shared vision for enhanced email security

Obscure Technologies' dedication to enabling digital asset protection supports Sendmarc's mission to make the Internet a safer place. Their commitment to investing in innovative technology and maintaining a strong engineering team aligns perfectly with our focus on delivering a world-class Domain-based Message Authentication, Reporting, and Conformance (DMARC) management platform.

This partnership expands Sendmarc's reach to a larger network of MSPs and VARs, allowing more businesses to access critical email security solutions. For Obscure Technologies' partners, this collaboration provides a single access point to a comprehensive range of email security tools, simplifying the entire DMARC management process.

The email security gap: Why DMARC is essential

Obscure Technologies hosted a launch event in February with their partners where Sendmarc's COO, Kieran Frost, spoke to the audience, explaining the vulnerabilities in email and how they're taken advantage of by cybercriminals. He highlighted that while SEGs are crucial for internal protection, they don't address the risk of external impersonation, potentially exposing stakeholders to significant harm.

Kieran also showed the damaging impact of email impersonation with real-world examples. He included a case from 2016, where a CEO impersonation led to a $47 million fraudulent transfer, and the South African Railways incident from last year, where a phishing scam resulted in losses totaling over $1 million.

DMARC is the industry-standard protocol for reducing email spoofing and phishing. It allows organizations to specify how receiving email servers should handle emails that seem to come from their domain but fail authentication checks.

Unlocking the DMARC opportunity for MSPs & VARs

At the event, Sendmarc's Chief Sales Officer, Jason Roos, also spoke, outlining the immense market opportunity that DMARC presents for MSPs and VARs. DMARC adoption rates are low globally, leaving most domains unprotected – 70% in South Africa, 55% in the United States, 66% in the United Kingdom, and 63% in the European Union – there's a significant untapped market waiting to be served.

Sendmarc is the ideal partner for MSPs and VARs looking to capitalize on this opportunity. Our partner-first DMARC management platform allows partners to:

1. Solve a real problem: Help businesses protect their brand reputation and reduce the risk of financial losses by implementing strong DMARC protection.
2. Build a profitable DMARC business: Benefit from comprehensive account planning, sales support, and lead generation resources.
3. Increase sales opportunities: Gain access to co-branded marketing collateral, sales enablement tools, technical training, and opportunity analysis resources.

Our difference in email security:
People, platform, & promise

Our commitment to our partners is shown in our three core pillars: People, platform, and promise. We provide dedicated onboarding and support, a user-friendly platform, and a commitment to delivering exceptional value to MSPs and VARs as well as their customers by getting them to full protection in the fastest time possible.

A winning partnership in email security

Our partnership with Obscure Technologies is a significant step towards making the Internet safer. Together, we're empowering MSPs and VARs to build profitable DMARC businesses while helping organizations protect themselves from the consequences of email impersonation.

If your MSP or VAR organization is interested in learning more about our DMARC management platform or wants to see it in action, reach out for a demo or contact Obscure Technologies directly.