Case Study
Creating trust by protecting their business, customers, and employees. Trusted customer service through trust in communication.
Short-term insurance with super cheap premiums that decrease monthly
Insurance companies face a greater threat from cybercriminals than most businesses because they deal with sensitive and valuable data from numerous sources.
There are a number of reasons that insurance companies are prime targets for cybercriminals:
Firstly, digital channels – especially email – are now the dominant tools for communicating with customers. Customer service agents use email to send quotes and renewal reminders, resolve queries, confirm premiums and send various other communications.
Secondly, insurance companies hold large amounts of customers’ personal and financial data , such as credit or debit card information and other payment details.
The negative fallout from cyberattacks on insurance companies, performed by cybercriminals using email as their weapon of choice, is twofold: financial and reputational. Financial damage inflicted on companies may come from fines, legal fees and lawsuits. And significant reputational damage can include loss of customer trust, specifically trusting the safety of the information the company holds about them.
When customers are conned by cybercriminals sending emails pretending to be the real company, the impact on the brand and market value of the organizations can be devastating. A company can lose customers and their ability to attract new customers can be greatly hindered.
King Price requirements
- Prevent fraudulent use of brand nameStop cybercriminals from using King Price's name fraudulently.
- Shield customersEnsure customers can't be targeted by cybercriminals using the King Price name or the names of their customer services agents for illicit gain.
- Protect legitimate emailsProtect legitimate emails from being intercepted or changed by cybercriminals looking for financial gain.
- Block illegitimate emailsEnsure only legitimate emails from King Price ever reach an inbox, with all fraudulent emails blocked.
- Ensure POPIA compliancePut in place the highest-level email security protocols to ensure POPIA compliance.
- Trusted communicationEnsure the delivery of legitimate emails from King Price, enabling effective and trusted communication with customers.
- Stop fake emailsStop fake emails from reaching our customers.
Technical solution
DMARC: Domain-based Messaging Authentication, Reporting and Conformance
Implementation
Sendmarc + Intelys
Results achieved with Sendmarc solutions
- King Price identity can only be used by legitimate, authorized email platforms
- Only legitimate emails bearing the King Price name are delivered to an inbox
- King Price is compliant with the POPIA requirement to undertake reasonable measures to prevent data breaches
- King Price has full visibility into email their environment
- Reporting of all legitimate and illegitimate email attempts, and insights on how domain name is being exploited
- Improved deliverability of legitimate email communications
- Proactive management of email environment enabling continuous updating of environment as company grows
