Protecting customers and employees from fraudulent email. Maintaining brand trust and credibility.

Financial services companies are a favorite target for cybercriminals because they hold vast amounts of personal and financial information and are involved in moving large amounts of money on a daily basis. Protecting themselves, their customers and employees from attacks is a priority to avoid financial and reputational damages.

Across the financial services sector, businesses, employees and customers are using email as an important communication tool, making email risk high in this sector. Securing and safeguarding email communication is critical for companies so that customer trust and credibility are maintained.

Financial services companies face persistent email threats on a daily basis that are both customer-targeted and employee-targeted attacks. Impersonation, phishing, spoofing and business email compromise are just some of the methods cybercriminals are using, hijacking the name of a brand and/or an employee, to trick the email recipient into sharing information or even making money transfers straight to a criminal.

Organizations must put suitable measures  in place to ensure emails using their brand identity are the real thing, and all fake emails never see the light of day. Prudential has a legal, ethical and moral responsibility to protect its significant customer base and employees, from email fraud and their information being compromised.

Prudential turned to Sendmarc to put in place the highest level of protection and safeguarding of the company name, so that email fraudsters could not illegally and illegitimately use it for their own gain. Their priority was for their customers and employees to feel safe that communication purporting to be from Prudential was in fact from them. Trust in communication from Prudential was critical.