10 Apr 20268 minutes read
SendmarcSendmarc and Ignition Technology Bring Managed DMARC to North American Partners
RSAC week is when the cybersecurity industry signals its direction, and this year, Sendmarc used that moment to announce a significant expansion. Its DMARC partnership with Ignition Technology, operating under Exclusive Networks, is now live in North America.
The partnership isn’t new. Sendmarc and Ignition have been working together across Europe and the Middle East, building a proven model for delivering managed DMARC at scale. Ignition’s expansion into North America now brings that same approach to the region, unlocking a substantial new channel partner ecosystem.
For Ignition’s channel partners and VARs across North America, that means they can now offer customers enterprise-grade managed DMARC through Sendmarc’s platform.
The Challenge Facing the North American Market
Email remains the most exploited attack surface in cybersecurity. What has changed is the speed and scale at which attacks are being launched, and the tools available to the people behind them.
Generative AI has made phishing dramatically easier to produce. Cybercriminals can now generate convincing impersonation emails, complete with context and correct tone, in minutes. Business Email Compromise (BEC) campaigns that previously required significant expertise can now be replicated at volume with minimal effort. Companies that haven’t locked down their domains are leaving the door open for attackers.
Regulatory and industry pressure are also adding urgency. Microsoft, Google, and Yahoo have all tightened their sender authentication requirements. Cyber insurers are asking pointed questions about email security controls during review. Board-level scrutiny of domain protection is increasing. DMARC has shifted from a best practice to a baseline requirement, and many organizations are behind.
The problem isn’t awareness. Many IT and security teams understand what DMARC does. The gap is execution. Moving a domain from p=none through p=quarantine to p=reject requires careful management, technical precision, and sustained attention. Without the right support, businesses stall, often at p=none, where DMARC monitors but doesn’t protect. That is the gap Sendmarc was built to close.
Why Partnering with Ignition Technology is Key Now
Ignition Technology, part of Exclusive Networks, is building its presence in North America.
That expansion matters because managed DMARC is not a one-time deployment. It requires partners that can implement solutions for customers, guide policy progression, and help them navigate evolving compliance requirements. Ignition is well-positioned to help partners deliver that ongoing service, not just an initial sale.
This creates a repeatable service model that can take customers from initial implementation through to full enforcement. As companies across industries face mounting pressure to demonstrate stronger email authentication controls, that service becomes easier to position and harder to deprioritize.
The People Behind the North America Expansion
Extending reach in an existing market requires the right team. Ignition’s operation is backed by Sendmarc experts with hands-on experience in email authentication at scale.
Rob Bowker, North America GTM Lead, has spent over two decades working in email infrastructure, deliverability, and security. He has helped organizations work through the complexity of implementing DMARC, SPF, and DKIM correctly and scaling those implementations across multiple domains.
Dan Levinson, Director of Customer Success, North America, brings more than 15 years of experience in deliverability, product management, and customer success. His approach to outcomes has produced measurable results, including a 25% reduction in support cases during a period of 25% year-over-year customer growth.
Together, they bring the technical depth and commercial experience needed to support partners through every stage of the DMARC journey, from initial implementation to full enforcement and ongoing compliance.
What the Team Said
James Walters, VP, Vendor Portfolio & Alliances, North America, Exclusive Networks, pointed to the opportunity for partners:
“We’re excited to welcome Sendmarc into the Exclusive Networks Ignition ecosystem in North America and bring their domain security platform to our partner community.
Email remains a critical attack vector, and Sendmarc addresses a clear and growing market need. Through Ignition, we’re enabling our partners with the tools, enablement, and go-to-market support needed to successfully position Sendmarc, drive adoption, and deliver measurable security outcomes for their customers.”
Duane Nicol, Head of Channel Sales, USA at Sendmarc, focused on what the expansion signals for the North American market:
“We’re not testing the U.S. market. We are committing to it, alongside partners who understand how to translate cybersecurity strategy into operational reality. Ignition’s ecosystem gives us the reach to do this at scale, and to do it right.”
Samantha Sutton, Distribution and Strategic Alliances Lead at Sendmarc, highlighted the shift from visibility to managed execution:
“The market doesn’t need just another DMARC dashboard. It needs partners who can confidently take customers to full protection at p=reject. With Ignition USA, we’re shifting DMARC from software implementation to managed security execution at scale.”
What Comes Next
The pressure on organizations to demonstrate strong email authentication controls isn’t easing. AI-generated attacks will get more convincing. Mailbox provider requirements will get stricter. The cost of inaction, measured in fraud losses, insurance premiums, and reputational damage, will keep rising.
That is precisely why Sendmarc and Ignition Technology are bringing managed DMARC to the North American market. The platform is built for outcomes, not just monitoring. The team is built for delivery, not just onboarding. And the DMARC partnership is built on a distribution model that has already demonstrated it can work at scale.
Ready to get started? Talk to Sendmarc and Ignition about delivering managed DMARC to your customers.
