Why DMARC has been gaining popularity with MSPs recently

DMARC maximizes MSP organizations’ potential by allowing them to capitalize on a remarkable 84% YoY adoption growth rate. This unique global email authentication standard diversifies your cybersecurity product stack, offering real opportunities to obtain new leads and retain existing customers.

Over time, DMARC has transformed from a hard pitch to a must-have for Managed Service Providers (MSPs). Why the big shift, and how is DMARC turning into a profitable business for MSPs?

Read on to learn more about the boom in DMARC implementation and how the solution can benefit your MSP business while enhancing your clients’ security.

The DMARC evolution: What’s changed?

For years, DMARC adoption has lagged behind other cybersecurity measures. Its viewed complexity and the timeframes to reach the strongest enforcement (p=reject) made it a tough sell, especially for MSPs with multiple customer demands.

But recently, the number of email domains with a valid DMARC record jumped 60% in two months in 2024. This is thought to be due to Google and Yahoo’s new requirements, but there’s more to it. While standards like Payment Card Industry Data Security Standard (PCI DSS) v4.0, General Data Protection Regulation (GDPR), and California Consumer Privacy Act (CCPA) don’t explicitly require DMARC, having it in place definitely helps organizations meet their compliance requirements. It’s like having an extra layer of security that makes it easier to tick off those compliance checkboxes.

Plus, it’s worth noting that countries such as the United Kingdom, Canada, Denmark, and New Zealand have really embraced DMARC, making it mandatory. Non-compliance can result in consequences, including hefty fines, increased regulatory scrutiny, damage to businesses’ reputations, and even legal challenges.

Enhanced compliance is just one of the benefits DMARC solutions offer – others include:

Enhanced email authentication: DMARC improves security by verifying the sender’s identity and message integrity and then deciding what to do with an email, which can reduce the chance that your clients fall victim to a spoofing or phishing attack. With 42% of organizations globally reporting incidents like these in 2024, ensuring your clients are protected from cyberthreats is crucial.
Improved visibility & control: It provides organizations with reports on who’s sending emails on their behalf, allowing them to identify and authorize legitimate sources and block malicious ones.
Increased deliverability: Emails from domains with a strong DMARC policy are more likely to be delivered to the recipient’s inbox instead of the Spam folder, improving communication.
Strengthened brand trust: With DMARC, companies can protect their brand from being used in fraudulent activities and show their commitment to protecting their customers, increasing trust and loyalty.

Global adoption of DMARC

The adoption of DMARC is on the rise globally, showing an increase in awareness and implementation. The amount of valid DMARC records confirmed through DNS shows this growth. But, nearly two-thirds of companies still require an MSP to optimize their DMARC setup effectively.

When examining the DMARC policies applied, the data reveals:

Most domains (68.2%) use the ‘none’ policy, which monitors but doesn’t enforce, leaving room for potential impersonation.
Around 19.6% of the records enforce a ‘reject’ policy, providing the highest level of security by blocking unauthenticated sources.
Only 12.1% opt for the ‘quarantine’ policy, which isolates suspicious emails for further review.

The complexity and technical expertise required to implement DMARC effectively means that MSPs specializing in DMARC are in high demand. These service providers play a vital role in guiding companies through setting up and managing DMARC records to ensure email security and integrity.

Why MSPs should partner with Sendmarc

At Sendmarc, we’ve built our platform in a way that promotes the growth of your MSP. We did it through our:

People

Our people are passionate about making the Internet a safer place for everyone. Don’t believe us? Watch one of Sendmarc’s co-founders, Sacha Matulovich, discuss DMARC opportunities for MSPs and discover why DMARC isn’t just a cybersecurity solution but a profitable business opportunity expected to be worth $516.50 million by 2030.

Platform

With Sendmarc’s DMARC management platform, MSPs can seamlessly integrate DMARC into their existing offerings through our API and upcoming PSA integrations, ensuring a smooth experience for their clients. Our scalable MSP-focused platform also offers multi-tenant structures, revenue analysis dashboards, easily understandable reports, and real-time monitoring and threat alerts.

Promise

We get domains to the strongest DMARC policy (p=reject) as quickly and simply as possible (90 days for premium customers) as we simplified the DMARC setup process with our task management feature. This immediately shows the value to customers and verifies that the MSP is a trusted expert.

Partner enablement

We work closely with our partners to build a profitable DMARC business through training, onboarding, account mapping, and sales enablement content, which includes co-branded marketing materials, access to sales training courses, and personalized lead generation tools.

Our DMARC management platform makes it easy to set up, implement, and manage DMARC, Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), Transport Layer Security Reporting (TLS-RPT), Mail Transfer Agent Strict Transport Security (MTA-STS), and Brand Indicators for Message Identification (BIMI). Keep your business and customers safe from impersonation, phishing, and spoofing attacks with our comprehensive DMARC solution. And build a profitable business at the same time.

If you’re an MSP interested in offering DMARC to your customers, book a demo with one of our DMARC experts. Let’s add DMARC to your organization’s product stack and protect more domains together!