Blog article
DMARC maximizes MSP organizations’ potential by allowing them to capitalize on a remarkable 84% YoY adoption growth rate. This unique global email authentication standard diversifies your cybersecurity product stack, offering real opportunities to obtain new leads and retain existing customers.
Over time, DMARC has transformed from a hard pitch to a must-have for Managed Service Providers (MSPs). Why the big shift, and how is DMARC turning into a profitable business for MSPs?
Read on to learn more about the boom in DMARC implementation and how the solution can benefit your MSP business while enhancing your clients’ security.
For years, DMARC adoption has lagged behind other cybersecurity measures. Its viewed complexity and the timeframes to reach the strongest enforcement (p=reject) made it a tough sell, especially for MSPs with multiple customer demands.
But recently, the number of email domains with a valid DMARC record jumped 60% in two months in 2024. This is thought to be due to Google and Yahoo’s new requirements, but there’s more to it. While standards like Payment Card Industry Data Security Standard (PCI DSS) v4.0, General Data Protection Regulation (GDPR), and California Consumer Privacy Act (CCPA) don’t explicitly require DMARC, having it in place definitely helps organizations meet their compliance requirements. It’s like having an extra layer of security that makes it easier to tick off those compliance checkboxes.
Plus, it’s worth noting that countries such as the United Kingdom, Canada, Denmark, and New Zealand have really embraced DMARC, making it mandatory. Non-compliance can result in consequences, including hefty fines, increased regulatory scrutiny, damage to businesses’ reputations, and even legal challenges.
Enhanced compliance is just one of the benefits DMARC solutions offer – others include:
The adoption of DMARC is on the rise globally, showing an increase in awareness and implementation. The amount of valid DMARC records confirmed through DNS shows this growth. But, nearly two-thirds of companies still require an MSP to optimize their DMARC setup effectively.
When examining the DMARC policies applied, the data reveals:
The complexity and technical expertise required to implement DMARC effectively means that MSPs specializing in DMARC are in high demand. These service providers play a vital role in guiding companies through setting up and managing DMARC records to ensure email security and integrity.
At Sendmarc, we’ve built our platform in a way that promotes the growth of your MSP. We did it through our:
Our people are passionate about making the Internet a safer place for everyone. Don’t believe us? Watch one of Sendmarc’s co-founders, Sacha Matulovich, discuss DMARC opportunities for MSPs and discover why DMARC isn’t just a cybersecurity solution but a profitable business opportunity expected to be worth $516.50 million by 2030.
With Sendmarc’s DMARC management platform, MSPs can seamlessly integrate DMARC into their existing offerings through our API and upcoming PSA integrations, ensuring a smooth experience for their clients. Our scalable MSP-focused platform also offers multi-tenant structures, revenue analysis dashboards, easily understandable reports, and real-time monitoring and threat alerts.
We get domains to the strongest DMARC policy (p=reject) as quickly and simply as possible (90 days for premium customers) as we simplified the DMARC setup process with our task management feature. This immediately shows the value to customers and verifies that the MSP is a trusted expert.
We work closely with our partners to build a profitable DMARC business through training, onboarding, account mapping, and sales enablement content, which includes co-branded marketing materials, access to sales training courses, and personalized lead generation tools.
Our DMARC management platform makes it easy to set up, implement, and manage DMARC, Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), Transport Layer Security Reporting (TLS-RPT), Mail Transfer Agent Strict Transport Security (MTA-STS), and Brand Indicators for Message Identification (BIMI). Keep your business and customers safe from impersonation, phishing, and spoofing attacks with our comprehensive DMARC solution. And build a profitable business at the same time.
If you’re an MSP interested in offering DMARC to your customers, book a demo with one of our DMARC experts. Let’s add DMARC to your organization’s product stack and protect more domains together!
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