DMARC setup: Ensure email authentication and security

Sendmarc simplifies DMARC setup with guided record creation, real-time monitoring, and expert support. Our platform helps your organization publish the right DMARC policy, track authentication results, and protect its domain from phishing and spoofing.

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Why is a proper DMARC setup important?

Domain-based Message Authentication, Reporting, and Conformance (DMARC) is an email authentication protocol that helps businesses prevent unauthorized use of their domains.

It builds on two existing standards:

  1. Sender Policy Framework (SPF) verifies that the sending server is authorized to send emails on behalf of a domain.
  2. DomainKeys Identified Mail (DKIM) adds a digital signature to each email, ensuring the message content hasn’t been altered during transmission.

DMARC instructs receiving email servers on how to handle messages that fail SPF or DKIM checks – whether to deliver, quarantine, or reject the message.

By learning how to implement DMARC correctly, you can protect recipients from phishing and spoofing attacks. DMARC enforcement also improves email deliverability by reducing Spam and Junk folder placement.

How to ensure correct DMARC setup

Preparing a domain for DMARC setup

Before configuring DMARC, ensure that SPF and DKIM are correctly set up for your company. These are essential requirements, as DMARC relies on their authentication results to function effectively.

Wait at least 48 hours after setting up SPF and DKIM to allow for proper DNS propagation and validation before enabling DMARC.

Creating DMARC records

A DMARC record is a DNS TXT record that defines your organization’s policy and reporting preferences. Below is an example of a DMARC record:

HostTypeValue
_dmarc.yourdomain.comTXTv=DMARC1; p=none; pct=100; rua=mailto:[email protected];

Explanation of each tag:

  • v=DMARC1: Specifies the DMARC version
  • p=none: Sets the policy to none (monitor and send reports)
  • pct=100: Applies the policy to 100% of messages
  • rua: Defines the email address that receives aggregate DMARC reports

How to implement DMARC:

  1. Log in to your domain host’s DNS management console
  2. Create a new TXT record with the host/name _dmarc.yourdomain.com
  3. Paste your DMARC record into the value field
  4. Publish the record
  5. Verify it using a free DMARC record checker tool

Sign up with Sendmarc today to simplify DMARC record creation, get expert support, and monitor email authentication easily.

DMARC setup: Choosing enforcement policies

DMARC enforcement policies define how receiving servers handle emails that fail authentication checks. There are three policy options:

PolicyDescriptionUse case
noneMonitor only; no action is taken on failing emailsUse none during the initial setup to gather data without impacting deliverability
quarantinePlace failing emails in the Spam folder or quarantineUse quarantine to enable enforcement and reduce impersonation risks
rejectBlock and reject failing emails outrightUse reject for strict DMARC enforcement and maximum protection

Start with p=none to monitor email traffic and identify legitimate senders. As your configuration becomes more accurate and complete, gradually shift to quarantine to apply enforcement, and finally move to reject to reach full protection.

Monitoring and maintaining your DMARC setup

DMARC provides reporting features that give your business visibility into authentication results and possible misuse of its domain. These reports allow you to:
  • Identify legitimate sources that need SPF configuration
  • Detect unauthorized senders or phishing attempts
  • Adjust the DMARC policy based on real-world data
Use a dedicated inbox or third-party tool to collect and analyze DMARC reports efficiently. Regular review of these reports is key to refining your company’s SPF, DKIM, and DMARC settings for better security and improved email deliverability.

Get started with Sendmarc’s email security solutions

Managing DMARC records can be complex, but Sendmarc makes it simple. Our platform offers expert tools that help your organization:
  • Simplify DMARC record creation and management
  • Strengthen its email security posture
  • Protect its customers from email fraud
Sign up today or book a demo to see how Sendmarc makes DMARC setup and enforcement easy.

DMARC setup FAQs

How do you set up DMARC?

To set up Domain-based Message Authentication, Reporting, and Conformance (DMARC), your business must first configure Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) for its domain.

Once these are in place, your company can create a DMARC TXT record in its DNS with its chosen policy (none, quarantine, or reject) and specify email addresses to receive DMARC reports. After adding the record, verify it and monitor the reports to fine-tune the configuration over time.

You can generate a DMARC record for your domain manually by defining the required tags, such as v=DMARC1 for version, p= for policy, and rua= for the reporting email address. Otherwise, platforms like Sendmarc can automatically generate and configure your DMARC record, saving time and reducing errors.

To set up SPF, DKIM, and DMARC together, start by configuring SPF to authorize sending IP addresses and DKIM to apply digital signatures to outgoing emails. Once these are verified, add a DMARC record to define how receiving servers should handle unauthenticated emails and where to send reports. This layered approach ensures a reliable and secure implementation.

When learning how to implement DMARC, it’s best to set the policy to p=none to monitor email activity and gather data without affecting delivery. Once you’ve identified all legitimate sending sources and validated your setup, gradually move to quarantine and finally to reject for full DMARC enforcement.

If DMARC isn’t set up for a domain, its email is more vulnerable to spoofing, phishing, and impersonation attacks. Without DMARC, emails that fail SPF or DKIM checks might still be delivered, putting organizations’ reputations and recipients at risk.

Setting up DMARC is essential to protect your business’s domain from email fraud. DMARC helps prevent unauthorized emails, improves deliverability by building trust with receiving servers, and provides visibility into authentication issues. It is a vital component of any strong email security strategy.