DMARC management platform

Sendmarc’s DMARC platform assists in the implementation and management process from beginning to end. It also provides continuous monitoring to ensure the strongest DMARC compliance for your domain at all times.

Our purpose-built platform’s features include comprehensive DMARC reporting and analytics, email authentication, configuration and hosting, real-time threat intelligence, and so much more.

Implementing DMARC using our platform also enables your business’s compliance with industry regulations such as Google and Yahoo sender rules, PCI DSS, NIST, and CCPA, to name a few.

Supercharged email security:
Sendmarc's DMARC platform features

The sooner your business knows about compromised data, the faster it can mitigate the risk and prevent business damage. Sendmarc Breach Detection monitors multiple sources, including the dark web to expose any information stolen or leaked from your business or its third parties including:

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Consolidated DMARC reporting & analytics

  • Full visibility of email traffic
  • Aggregate (RUA), forensic (RUF), MTA-STS and TLS report data consolidation and enrichment
  • Actionable insights based on report findings
  • Historical data and trends
  • Identification of senders using your domain & who their service providers are
  • Sender location mapping
  • Automatic interrogation of email source reputations
  • Visibility into blacklisted IP addresses and frequency

All the above information empowers faster threat discovery and resolution. Get a better understanding of DMARC reporting in our blog. 

Dmarc Checking Process

DMARC policy management

Configure and enforce DMARC, SPF, DKIM, BIMI, and MTA-STS effortlessly.

  • DMARC record management: Create, manage, and enforce DMARC settings with accuracy.
  • SPF management & optimization: Automate SPF record management and flattening.
  • DKIM key hosting & rotation: Strengthen key management for enhanced authentication.
  • BIMI implementation: Enable brand authentication for visual trust in inboxes.
  • MTA-STS & TLS-RPT: Enhance TLS with reporting & enforcement.
  • Email regulation compliance: Boost compliance with global email security standards.

Our comprehensive platform allows seamless management of all policy configurations, enabling effortless email authentication.

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SPF optimization

Overcome SPF’s DNS lookup limit with our advanced SPF flattening feature. Automatically optimize your SPF records to include all authorized IP addresses directly, preventing too many lookup errors.

Real-time threat intelligence

Set up your chosen alerts and receive an email to the specified email address when an event takes place, enabling faster threat response.

Comparison Of Two Computers With The Top Computer Showcasing A Inbox With Bimi And The Bottom Showcasing A Inbox Without Bimi
Comparisons Between Bimi And Non-Bimi Emails In A Desktop Inbox -5

Email branding with BIMI

Once your domain is DMARC compliant, you can implement our hosted BIMI feature. BIMI enables the display of your logo beside emails in supported inboxes, maximizing email impact, brand recognition and trust.

Learn how BIMI can maximize your brand recognition.

User security & access management

Two-factor
authentication (2FA)

User access and
audit logs

User role
management

API-first
platform

What is DMARC (Domain-based Message Authentication, Reporting, and Conformance)?

Domain-based Message Authentication, Reporting, and Conformance (DMARC) is an email authentication protocol that builds on Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) to help secure your organization’s domain and stop cybercriminals from using it in email impersonation and spoofing attacks.

DMARC provides three core benefits:

If your business sets up a DMARC record in its DNS, it can monitor services sending email from its domain and enforce policies that prevent spoofing and impersonation.

Sendmarc’s DMARC management platform provides everything your company needs to manage DMARC, SPF, DKIM, Mail Transfer Agent Strict Transport Security (MTA-STS), and Brand Indicators for Message Identification (BIMI), supported by Sendmarc’s award-winning DMARC implementation services.

Why is DMARC important for email security?

Email communication wasn’t originally created with identity verification in mind. This means cybercriminals can send emails from your organization’s domain and target customers, employees, or suppliers.

Email impersonation and spoofing attacks often lead to:

  • Invoice fraud and deposit scams
  • Man-in-the-Middle (MitM) attacks
  • Phishing attempts

Traditional email security tools primarily protect internal users. This leaves external recipients, such as customers and suppliers, vulnerable to spoofed emails.

DMARC offers the following benefits:

  • Stops domain impersonation by blocking spoofed emails from your business’s domain before they reach inboxes
  • Improves inbox placement for legitimate and authenticated emails
  • Provides detailed reports on all services sending email on behalf of your company’s domain, both legitimate and malicious

How does DMARC work?

DMARC uses SPF and DKIM results to check if a message should be trusted.

Here’s how it works:

DMARC record example

A DMARC record is published in your business’s domain DNS settings as a TXT record. Below are examples of both a basic and an advanced DMARC record.

Basic DMARC record:

Host Type Value
_dmarc.yourdomain.com TXT v=DMARC1; p=reject; rua=mailto:[email protected]; fo=1;

This record tells email providers to reject unauthenticated messages and send aggregate reports to [email protected].

Advanced DMARC record:

HostTypeValue
_dmarc.yourdomain.comTXTv=DMARC1; p=quarantine; pct=100; rua=mailto:[email protected]; ruf=mailto:[email protected]; sp=reject; aspf=s; adkim=s; fo=1;
This advanced DMARC record applies a policy of p=quarantine to all unauthenticated messages. It sends aggregate reports to [email protected] and forensic reports to [email protected]. It also enforces a policy of p=reject on subdomains, uses strict alignment for SPF and DKIM, and enables failure reporting.

Sendmarc offers advanced DMARC configuration tools and a DMARC record generator, which make it easy to create and manage these records.

How to create a DMARC record

Step 1: Define the DMARC Policy:

Decide how unauthenticated messages should be handled:

It is best to start with p=none to collect data before moving toward stricter enforcement.

Step 2: Add an RUA reporting address

Choose an inbox to receive aggregate DMARC reports, for example, rua=mailto:[email protected].

Make sure this inbox can process XML-formatted data. For proper alignment, the domain of the reporting address should match your company’s sending domain.

Step 3: Publish the DMARC DNS record

Host

Type

Value

_dmarc.yourdomain.comTXTv=DMARC1; p=none; rua=mailto:[email protected];

Use Sendmarc’s DMARC policy manager to generate, validate, and publish your organization’s record correctly.

Step 4: Monitor & analyze DMARC reports

Your business will start receiving DMARC reports within 24 to 48 hours. These XML-based reports can be difficult to read manually. Our DMARC analyzer automatically processes DMARC data, providing clear, actionable insights to help your company identify unauthorized senders, monitor compliance, and move toward full protection.

Benefits of DMARC

Implementing DMARC can significantly improve the security, deliverability, and visibility of your organization’s email.

Key benefits include:
  • Prevents spoofing and phishing attacks by blocking unauthorized senders from using your business’s domain
  • Improves inbox placement and strengthens the sender reputation of your company’s legitimate email services
  • Builds customer trust by verifying your organization’s email identity and ensuring authenticity
  • Provides full visibility into all sources that are sending emails on behalf of your business’s domain, both legitimate and malicious
  • Reduces the risk of your company’s domain being blacklisted or flagged as Spam

With DMARC in place, your organization’s email becomes a trusted source, strengthening brand reputation and minimizing email-based threats.

Common DMARC mistakes & misconfigurations

The most critical DMARC mistake is moving to a p=reject policy too quickly without analyzing your business’s DMARC reports. If a legitimate email service doesn’t have properly aligned SPF or DKIM records, those messages will fail authentication checks. As a result, legitimate emails may be rejected by receiving servers, which can negatively impact operations and email deliverability.

Other common DMARC misconfigurations include:
  • Missing RUA address for DMARC reports
  • Publishing multiple DMARC records (only one is allowed per domain)
  • Multiple SPF records instead of a single merged one
  • Misconfigured percentage (pct) value, leading to unexpected policy application
  • Overlooking subdomain reporting and configuration

If your company needs help with DMARC implementation or configuration, Sendmarc’s award-winning support team is here to assist. Our DMARC management platform ensures safe and correct configuration from the start.

DMARC, SPF, & DKIM:
What do they mean?

DMARC is an email authentication protocol that builds on SPF and DKIM to protect your organization’s domain from impersonation and spoofing attacks. While these three standards are related, they serve different purposes. The table below outlines their functions and how each is configured.

Protocol

Purpose

Configuration

SPF Authorizes sending IPs DNS TXT record
DKIM Digitally signs messages Email headers & DNS TXT record
DMARC Enforces policy and reports DNS TXT record
Using DMARC, SPF, and DKIM together creates a strong foundation for preventing email impersonation and spoofing. It also enhances the effectiveness of your business’s overall email security strategy.

DMARC FAQs

What is a DMARC record?

A DMARC record is a DNS TXT entry that tells receiving servers how to handle unauthenticated messages and where to send reports.

Do I need DMARC if I already have SPF or DKIM?

Yes. DMARC aligns SPF and DKIM with the domain in the ‘From’ header and adds policy enforcement and reporting capabilities.

Can I publish more than one DMARC record?

No, only one DMARC record is allowed per domain. But subdomains can have their own DMARC records, which might be different from the policy set on the root domain.

What does it mean if DMARC fails?

A DMARC fail means the message failed both SPF and DKIM alignment checks and didn’t comply with the domain’s DMARC policy.

How can I validate my DMARC record?

Use Sendmarc’s DMARC checker to test and validate your company’s setup.

What if my DMARC policy is incorrect?

Incorrect DMARC policies can block valid messages or may fail to prevent spoofing. Start with a p=none policy, then progress to p=quarantine or p=reject.

Does DMARC prevent all phishing?

DMARC significantly reduces domain spoofing but should be part of a wider security strategy that includes user training.

Interested in adopting DMARC at your organization?

Check out how Sendmarc simplifies the implementation and management of DMARC.

Integrates with existing services and applications

Our DMARC platform works alongside all email vendors, security services and applications for seamless implementation and uninterrupted business operations.

Evaluate your domain safety in one click

Sendmarc’s unique algorithm rates your domain’s exposure to fraudulent email activities with a single click. 

If you’re at risk of impersonation, one of our experts will be in touch to assist.

What our customers have to say

Leverage leading email security solutions

Implementation
Solutions

We guarantee to take your domain to a reject policy within a maximum of 90 days. See how our leading DMARC solution benefits your industry and role.

Learn more about our solutions

Breach
Detection

Many businesses aren’t even aware that they’ve had a breach. This solution gives your company visibility of stolen company data or breached systems.

Learn more about Breach Detection

Lookalike Domain
Defense

Stop your domain name from being used for malicious misuse with our solution to detect and send alerts on domains that are copying yours.

Learn more about Lookalike Domain Defense